A prospect asks the right questions. The conversation goes well. You send the proposal. Then another week passes.
Fewer inquiries are becoming clients. You’re following up more. Or your team still needs you to step in and move each sale forward.
A sales funnel audit examines your buyer journey, messaging and follow-up to identify what’s working, what needs attention and where to focus next.
Your offer sells. People inquire, book consultations and ask for proposals. But fewer become clients, decisions take longer, or each sale still depends on you personally following up.
Do you need more leads, or a better process for the inquiries you already receive?
A sales funnel audit reviews your buyer journey, messaging, nurture emails and follow-up to identify what deserves attention. You receive findings and prioritized recommendations, so you can decide where to invest your time and budget next.
For established service providers, consultants, coaches and small-business owners with proven offers and existing sales activity.
Explore the Sales Funnel Audit
Your team is generating interest and holding sales conversations, yet qualified opportunities remain open. Marketing and sales may see different parts of the buyer journey, leaving repeated objections, unclear handoffs or inconsistent follow-up difficult to trace.
Where does your sales process need attention, and what should your team change first?
A team sales funnel audit examines the relevant customer touchpoints, messaging and available sales records. We define the scope around your performance concern and identify priorities your team can use to guide implementation.
For business owners and marketing or sales leaders seeking an independent review before committing to more campaigns, tools or process changes.
I’m Krista Jennings, a business and marketing strategist with 12+ years of experience. I work with established business owners and teams to review their sales funnels, customer journeys and the decisions that influence sales and retention.
My experience spans real estate, content creation, event planning and education. Whether you sell a professional service, coaching engagement or educational offer, I examine how people discover your business, evaluate your offer and decide to buy.
I also teach and train business owners and teams through workshops on sales funnel strategy, buyer decisions, nurture emails, follow-up and customer retention. My sessions turn these subjects into practical questions participants can apply to their own businesses.
Through a sales funnel audit, you receive a detailed review and prioritized recommendations explaining what to retain, what to change and why. The aim is to make better use of existing demand and give you a sound basis for deciding where to invest your time and budget next.
